“YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM” — Jeff Bezos
The best starting point for your personal brand development is a true and candid look at what people currently think of you…
Pursue Your Own Personal Brand
We’re living in a time when anyone can form a brand or business around what they’re passionate about. To be in business today, in the age of the individual, your most important job is to be head marketer for the brand called You… to develop yourself as a brand. You are the face of your company it is essential that you grow your personal brand. Growing your personal brand could have a profound effect on how you brand your business. It can go a long way in benefiting your business.
Defining Your Personal Brand
The best starting point for your personal brand development is a true and candid look at what people currently think of you… Instead of a list of titles held and positions occupied, your personal brand résumé should bring to life the skills you’ve mastered and the projects you’ve delivered and can take credit for. Start by identifying the qualities or characteristics that make you distinctive from your competitors/ colleagues. … What you do that defines you… What is your greatest and clearest strength? What have you done to make yourself stand out? What have you accomplished that you can unabashedly brag about… what you do that you’re most proud of? Is it the personalized service and individualized attention you give your customers? Is it the dependable, reliable service that meets your customer needs? Do you always complete your projects on time within the allotted budget? What you do that adds remarkable, measurable, distinctive value?
Finally, ask yourself one more question to define your brand: What do I want to be known for? What others say about you and your contributions is what the market will ultimately gauge as the value of your brand. Everything you “put out there” is going to reflect on the growth of brand You. Everything you “put out there” is going to reflect on both you and your business.
Putting more resources into growing your personal brand…
➤ Be Trustworthy: Trust is a basic emotion. It is essential to building Customer loyalty. Act with integrity and always keep your word. When it comes to a brand promise, one of the most basic tenets of it is that you need to keep those promises. Albert Einstein once said about trust: “Whoever is careless with the truth in small matters cannot be trusted with important matters.”… In other words, if you lie over one thing , then what else have you lied about?
Going out of your way to help others also builds trust. You won’t always get paid for going out of your way but this is a very effective strategy for growing your personal brand and establishing trust. Trust is the engine of word-of-mouth.
➤ Be Provocative: If something is provocative, it provokes a reaction. It means causing thought and discussion. This doesn’t mean every tweet and blog post should be earth shattering.
➤ Be Memorable: If you want your brand name to be distinct and memorable always provide value. Remember, everything you “put out there” is going to reflect on both you and your business.
➤ Interact Online: Don’t be a broadcaster. Take the time to interact with people. You don’t need tens of thousands of followers, friends, or connections to grow your personal brand. What you do need is the ability to provide valuable information, guidance/advice, to those who care about what you have to say. Trust as much as awareness and presence is what you need.
Your brand is derived from who you are, who you are and who people perceive you to be. First pursue your own personal brand, and then work on branding your company…
50 Ways to Boost Your brand – Developing Brand Recognition
What it takes to build a personal brand…
Branding is one of the most important aspects of any business. The best name, logo, ads, and efforts can’t compensate for a weak brand. Proper branding keeps your business at the top-of-mind for your current and potential customers. It builds a positive collection of perceptions about your business in your customers’ minds. It conjures up a set of impressions that influence how they think and buy. But how do you build a strong one? Here’s a little insight into the golden rules of great branding. Your business’s brand to-do list of goals must prioritize those 50 brand goals…